While artificial intelligence is driving a lot of buzz for how it will reshape industries — from banking to insurance and retail— a humbler but no less powerful technological force has been quietly chugging along in the background. Business rules engines, or BREs, have been around for decades and are fundamental to how automation works in modern business. They are also used to reduce friction in software development and customer experiences.
As defined by Gartner, a BRE is a software system that allows businesses to “explicitly define, analyze, execute, audit and maintain a wide variety of business logic, collectively referred to as ‘rules.’” In practice, this means a business can set certain rules, and once those conditions are met, the business automatically takes that action; for example, a credit card transaction might automatically be authorized, or an insurance claim might automatically be paid.
By automating decisions and decoupling business logic from processes, BREs can help organizations save time, automate decision-making tasks and ensure operational consistency.
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